MeaningMatters

Launching today: Groupofminds' Social Media Audit is a new online arts marketing audit and improvement system that scores arts organizations on their online marketing, identifies problem areas, illustrates solutions based on industry best practice, recommends areas for improvement,and then follows up with them over time to support their expanded capabilities.

The system was created by Ron Evans of Groupofminds Arts Marketing Consultants and is designed to take the guesswork out of online marketing improvement. Just as every nonprofit has its finances audited annually, periodic assessment of social media and online marketing practices is necessary to ensure that strategies and tactics are up to date in this rapidly changing environment.

Arts organizations both large and small can benefit from this cost-effective review process. To see a video and learn more, check out the post on Groupofminds.com.