MeaningMatters -

Exposure to luxury can alter decision making

Jerry Yoshitomi — Sun, 07 Feb 2010 16:06:38 -0800

http://www.timescolonist.com/story_print.html?id=2513194&sponsor=

I wonder what the impact might be decision making for those who work in the arts.

Innovation and Transformation

Jerry Yoshitomi — Tue, 11 Aug 2009 10:35:49 -0700

Much of my work calls for people and organizations to innovate. Without innovation, they might not survive. This brand channel piece describes this well.

http://www.brandchannel.com/images/papers/444_Innovate_or_die.pdf

Cleveland International Piano Competition

Jerry Yoshitomi — Mon, 27 Jul 2009 14:37:51 -0700

http://www.cleveland.com/piano/index.ssf/2009/07/cleveland_international_piano.html

New methods to reach more people

Public Radio Pledge Drives

Jerry Yoshitomi — Sun, 26 Jul 2009 10:08:57 -0700

Some studies indicate a significant overlap between our audiences and NPR listeners. Ten elements of public radio pledge drives:
http://www.slate.com/id/2212340/

Using Twitter to Distribute Program Notes in Real Time

Jerry Yoshitomi — Fri, 24 Jul 2009 08:26:23 -0700

http://weblogs.baltimoresun.com/entertainment/classicalmusic/2009/07/national_symphony_to_introduce.html

Report on the Wired Wealthy

Jerry Yoshitomi — Thu, 23 Jul 2009 14:58:38 -0700

Suzanne Callahan has written an excellent summary of a recent report on the "Wired Wealthy." It's a must read for anyone trying to raise money online (or in other ways).

http://www.forthearts.org/publications/wealthy.shtml

San Francisco Ballet webpage has 'Featured Subscribers'

Jerry Yoshitomi — Thu, 02 Jul 2009 14:24:25 -0700

http://www.sfballet.org/performancestickets/buytickets/subscriptions/whysubscribe.asp

This is fabulous! Why I buy.......

My thanks to our Friends at the Ojai Music Festival for sending this. By the way, this year's Festival was spectacular! Don't miss 2010. www.ojaifestival.org

Storytelling and Emotional Branding

Jerry Yoshitomi — Mon, 15 Jun 2009 16:24:19 -0700

Much of marketing and branding is storytelling. I found this article to be very helpful.
http://www.brandchannel.com/papers_review.asp?sp_id=1439

Understanding Cognitive Research to Change Behavior

Jerry Yoshitomi — Thu, 11 Jun 2009 13:24:44 -0700

On All Things Considered last week there was a piece on Behavioral Economics, that describes when people don't make the best decisions and how we can help them make better ones. http://www.npr.org/templates/story/story.php?storyId=104803094

Bob Cialdini also wrote this week on the aspects of cognitive psychology research http://www.insideinfluence.com/article.html

Social networking and the arts

Jerry Yoshitomi — Fri, 29 May 2009 09:13:44 -0700

Doug McLennan's blog post today was right on the mark about getting as many people into seats as possible, so that they can be future donors.

http://www.artsjournal.com/diacritical/2009/05/power-in-numbers-there-ought.html