MeaningMatters -

San Francisco Ballet webpage has 'Featured Subscribers'

Jerry Yoshitomi — Thu, 02 Jul 2009 14:24:25 -0700

http://www.sfballet.org/performancestickets/buytickets/subscriptions/whysubscribe.asp

This is fabulous! Why I buy.......

My thanks to our Friends at the Ojai Music Festival for sending this. By the way, this year's Festival was spectacular! Don't miss 2010. www.ojaifestival.org

Storytelling and Emotional Branding

Jerry Yoshitomi — Mon, 15 Jun 2009 16:24:19 -0700

Much of marketing and branding is storytelling. I found this article to be very helpful.
http://www.brandchannel.com/papers_review.asp?sp_id=1439

Understanding Cognitive Research to Change Behavior

Jerry Yoshitomi — Thu, 11 Jun 2009 13:24:44 -0700

On All Things Considered last week there was a piece on Behavioral Economics, that describes when people don't make the best decisions and how we can help them make better ones. http://www.npr.org/templates/story/story.php?storyId=104803094

Bob Cialdini also wrote this week on the aspects of cognitive psychology research http://www.insideinfluence.com/article.html

Social networking and the arts

Jerry Yoshitomi — Fri, 29 May 2009 09:13:44 -0700

Doug McLennan's blog post today was right on the mark about getting as many people into seats as possible, so that they can be future donors.

http://www.artsjournal.com/diacritical/2009/05/power-in-numbers-there-ought.html

If you're fundraising online - ten things your home page must have - from Network for Good

Jerry Yoshitomi — Thu, 28 May 2009 20:52:03 -0700

http://www.fundraising123.org/article/ten-things-your-home-page-must-have

I also recommend participating in their online webinars.

Broadway's use of Social Networks

Jerry Yoshitomi — Tue, 26 May 2009 12:27:51 -0700

http://www.variety.com/index.asp?layout=print_story&articleid=VR1118004110&categoryid=1

Better Use of Facebook

Jerry Yoshitomi — Mon, 25 May 2009 09:27:08 -0700

Article from Brand Channel on how to more effectively use facebook.

http://www.brandchannel.com/start1.asp?fa_id=479

Library Thing

Jerry Yoshitomi — Sun, 16 Nov 2008 13:34:05 -0800

Over the years following my workshops, several people have me asked for reading lists. In fact, there were several requests after the session on 'Getting Unstuck' at the National Arts Marketing Project Conference.

To look at the list, go to LibraryThing.com. My user name is JerryYoshitomi.

http://www.librarything.com/catalog/JerryYoshitomi

Eliciting Memory and Increasing Support

Jerry Yoshitomi — Thu, 11 Sep 2008 12:18:49 -0700

What’s your earliest memory of the arts?

Chances are, your recollection made you smile. That’s a testimony to the power of the personal question–and the way it can help you engage donors in community arts.

The right question provides a window for understanding, and tapping into, the values that underlie any donor’s decision to fund arts. Experience and research tell us that helping people connect their personal values to relevant programs is the way to build ongoing commitment. For example, a donor who values youth development and equity in education may well want to support arts in school, or provide ways for students to engage with arts in a variety of venues outside the school day.

Go to a Concert, Get Free Music

Jerry Yoshitomi — Tue, 17 Jun 2008 08:56:01 -0700

http://www.appletell.com/apple/comment/go-to-a-concert-get-free-music/

Lied Center of Kansas' "Go to a Concert, Get Free Music" was recently featured on appletell.com.

"Seeking new avenues for communicating with existing patrons and extending an invitation to new ones, the Lied Center has negotiated this exciting partnership to offer free music downloads with the exclusive Lied Center iTunes™ card featuring artists including Laurie Anderson, Philip Glass, Soweto Gospel Choir and the Turtle Island String Quartet."